John Gillette
[
iPULLRANK × JOHN GILLETTE
]
Building the Creative System for What’s Next.
A four-month creative operations and AI implementation partnership.
Stronger workflows. Practical AI. Human judgment where it matters.
[
our read
]
The roads are built. Now let’s build the houses.
Our read on where you stand
iPullRank has built extraordinary strength in search, discovery, and performance. The next opportunity is to make what people discover just as compelling as the system that brought them there.
What we're building together
A more intelligent, scalable creative production system—built with the team, tested in real work, and designed to preserve the human judgment that makes the work matter.
[
02
]
The approach
[
The approach
]
AI isn’t the strategy. Better creative systems are.
The goal is to understand how iPullRank’s creative work moves, refine the process where it needs it, and use AI only where it makes the team stronger. People retain the decisions that require taste, strategy, and judgment.
Human judgment
Creative direction, concept selection, brand fidelity, client-facing approval, and final craft remain with the people who own the work.
Practical AI
Use tools to reduce repetitive production, slow handoffs, blank-page labor, and avoidable rework.
[
03
]
The work
[
The work
]
Six in-progress creative SOPs are the foundation. We’ll pressure-test what already works, improve what creates friction, and build the operating layer that makes AI useful in real production.
The Digital Design Asset Production SOP already has defined stages, owners, and approval gates. We’ll build from that foundation, then refine the six agreed SOPs before automating where it helps.
01
Understand + refine
Review the six SOPs, team roles, tools, handoffs, approval gates, and quality risks. Recommend changes before automating.
02
Architect + build
Design future-state Human-In-The-Loop workflows, select the tool stack, and create appropriate prompts, templates, custom GPTs, lightweight apps, or automations.
03
Implement + enable
Test in real production, iterate with the team, document the systems, and train people to use them well.
Included
The Workstreams
•
Approach
Human + AI
•
Outcome
Better systems, ready to run.
[
Review
]
Review + refine
Six SOP reviews and refinement
Workflow and handoff redesign
AI and automation opportunity mapping
[
Build
]
Build + enable
Tool-stack recommendations
Appropriate lightweight builds
Implementation, testing, and iteration
Documentation and team walkthroughs
[
04
]
Seeing is believing
ONE POSSIBLE FUTURE-STATE APPLICATION
[
operation
]
Rich concept visualization can help a client feel three directions before committing to one—without asking the design team to fully build each direction first.
01
Human concepts
A strategic debrief informs three strong directions: solid, creative, and boundary-pushing. The team owns the ideas.
02
AI visualization
A lightweight workflow could quickly explore visual language, messaging in context, and representative digital mockups for each concept.
03
Human CD review
The Creative Director critiques, edits, rejects, and approves what reaches the client. The client then selects a direction.
04
Professional design
Designers build the real final system and assets from the approved direction, CD notes, and brand standards.
AI accelerates visualization. Humans own the idea, judgment, and final craft.
[
05
]
Four months, one working system.
[
timeline
]
A directional plan for building, testing, and enabling a creative production system.
Month
Focus
Activities
Planning note
Month 01
Understand + architect
Onboarding, six-SOP review, current-state mapping, priorities, initial future-state design.
Exact SOP sequencing is set at kickoff.
Month 02
Build + test
Workflow development, tool configuration, lightweight prototypes, first production tests.
—
Month 03
Implement + refine
Live use, iteration, adoption support, documentation, partnership review and next-phase discussion.
—
Month 04
Stabilize + enable
Final refinements, repeatable documentation, team walkthroughs, recommendations.
—
Embedded, collaborative, practical. I’ll work with Fajr and the team through working sessions, focused build time, production tests, and feedback loops—adjusting the workload as discovery turns into implementation.
[
06
]
What iPullRank gets.
[
value
]
The result is more than updated SOPs: a clearer creative production system the team can actually use.
Stronger workflows
Six existing SOPs refined around clearer ownership, handoffs, approval gates, and creative quality.
Working enablement
Practical AI touchpoints, appropriate lightweight tools, prompts, templates, and automations tested in production.
Sustainable adoption
Documented Human-In-The-Loop practices, team walkthroughs, and a clear path for what to improve next.
A factual overview of the engagement.
creative SOPs
months of embedded work
human-led operating approach
[
07
]
Investment
[
INVESTMENT
]
A fixed project fee for the four-month creative systems engagement.
Four-month project
$00,000
Month
Focus
Fee
Month 01
onboarding, SOP audit, workflow discovery, initial architecture
$00,000
Month 02
build and early testing
$00,000
Month 03
implementation, refinement, partnership review
$00,000
Month 04
stabilization, documentation, team enablement
$00,000
Project pricing lets us manage the work rather than the clock as the engagement moves from audit to build to implementation.
[
08
]
Let’s build it.
[
closing
]
If this direction feels aligned, the next step is to confirm the engagement, finalize the working scope, and schedule kickoff.
01
Align
Confirm the direction and the six agreed SOPs.
02
Formalize
Put the scope, payment schedule, and working terms into an agreement.
03
Begin
Schedule kickoff, access, and the first working sessions.
Reply to the email that shared this proposal to confirm the engagement.
Additional Information
Included
Six agreed SOPs, process refinement, Human-In-The-Loop workflow design, appropriate lightweight AI and automation builds, testing, documentation, and team walkthroughs.
Separately scoped if needed
Enterprise-grade custom software or major engineering, third-party subscriptions and infrastructure, travel, materially expanded SOPs or unrelated work. Month 3 partnership review can explore a next phase without changing the agreed four-month fee.
John Gillette
[
iPULLRANK × JOHN GILLETTE
]
Building the Creative System for What’s Next.
A four-month creative operations and AI implementation partnership.
Stronger workflows. Practical AI. Human judgment where it matters.
[
our read
]
The roads are built. Now let’s build the houses.
Our read on where you stand
iPullRank has built extraordinary strength in search, discovery, and performance. The next opportunity is to make what people discover just as compelling as the system that brought them there.
What we're building together
A more intelligent, scalable creative production system—built with the team, tested in real work, and designed to preserve the human judgment that makes the work matter.
[
02
]
The approach
[
The approach
]
AI isn’t the strategy. Better creative systems are.
The goal is to understand how iPullRank’s creative work moves, refine the process where it needs it, and use AI only where it makes the team stronger. People retain the decisions that require taste, strategy, and judgment.
Human judgment
Creative direction, concept selection, brand fidelity, client-facing approval, and final craft remain with the people who own the work.
Practical AI
Use tools to reduce repetitive production, slow handoffs, blank-page labor, and avoidable rework.
[
03
]
The work
[
The work
]
Six in-progress creative SOPs are the foundation. We’ll pressure-test what already works, improve what creates friction, and build the operating layer that makes AI useful in real production.
The Digital Design Asset Production SOP already has defined stages, owners, and approval gates. We’ll build from that foundation, then refine the six agreed SOPs before automating where it helps.
01
Understand + refine
Review the six SOPs, team roles, tools, handoffs, approval gates, and quality risks. Recommend changes before automating.
02
Architect + build
Design future-state Human-In-The-Loop workflows, select the tool stack, and create appropriate prompts, templates, custom GPTs, lightweight apps, or automations.
03
Implement + enable
Test in real production, iterate with the team, document the systems, and train people to use them well.
Included
The Workstreams
•
Approach
Human + AI
•
Outcome
Better systems, ready to run.
[
Review
]
Review + refine
Six SOP reviews and refinement
Workflow and handoff redesign
AI and automation opportunity mapping
[
Build
]
Build + enable
Tool-stack recommendations
Appropriate lightweight builds
Implementation, testing, and iteration
Documentation and team walkthroughs
[
04
]
Seeing is believing
ONE POSSIBLE FUTURE-STATE APPLICATION
[
operation
]
Rich concept visualization can help a client feel three directions before committing to one—without asking the design team to fully build each direction first.
01
Human concepts
A strategic debrief informs three strong directions: solid, creative, and boundary-pushing. The team owns the ideas.
02
AI visualization
A lightweight workflow could quickly explore visual language, messaging in context, and representative digital mockups for each concept.
03
Human CD review
The Creative Director critiques, edits, rejects, and approves what reaches the client. The client then selects a direction.
04
Professional design
Designers build the real final system and assets from the approved direction, CD notes, and brand standards.
AI accelerates visualization. Humans own the idea, judgment, and final craft.
[
05
]
Four months, one working system.
[
timeline
]
A directional plan for building, testing, and enabling a creative production system.
Month
Focus
Activities
Planning note
Month 01
Understand + architect
Onboarding, six-SOP review, current-state mapping, priorities, initial future-state design.
Exact SOP sequencing is set at kickoff.
Month 02
Build + test
Workflow development, tool configuration, lightweight prototypes, first production tests.
—
Month 03
Implement + refine
Live use, iteration, adoption support, documentation, partnership review and next-phase discussion.
—
Month 04
Stabilize + enable
Final refinements, repeatable documentation, team walkthroughs, recommendations.
—
Embedded, collaborative, practical. I’ll work with Fajr and the team through working sessions, focused build time, production tests, and feedback loops—adjusting the workload as discovery turns into implementation.
[
06
]
What iPullRank gets.
[
value
]
The result is more than updated SOPs: a clearer creative production system the team can actually use.
Stronger workflows
Six existing SOPs refined around clearer ownership, handoffs, approval gates, and creative quality.
Working enablement
Practical AI touchpoints, appropriate lightweight tools, prompts, templates, and automations tested in production.
Sustainable adoption
Documented Human-In-The-Loop practices, team walkthroughs, and a clear path for what to improve next.
A factual overview of the engagement.
creative SOPs
months of embedded work
human-led operating approach
[
07
]
Investment
[
INVESTMENT
]
A fixed project fee for the four-month creative systems engagement.
Four-month project
$00,000
MONTH · FOCUS · FEE
Focus
Fee
Month 01
onboarding, SOP audit, workflow discovery, initial architecture
$00,000
Month 02
build and early testing
$00,000
Month 03
implementation, refinement, partnership review
$00,000
Month 04
stabilization, documentation, team enablement
$00,000
Project pricing lets us manage the work rather than the clock as the engagement moves from audit to build to implementation.
[
08
]
Let’s build it.
[
closing
]
If this direction feels aligned, the next step is to confirm the engagement, finalize the working scope, and schedule kickoff.
01
Align
Confirm the direction and the six agreed SOPs.
02
Formalize
Put the scope, payment schedule, and working terms into an agreement.
03
Begin
Schedule kickoff, access, and the first working sessions.
Reply to the email that shared this proposal to confirm the engagement.
Additional Information
Included
Six agreed SOPs, process refinement, Human-In-The-Loop workflow design, appropriate lightweight AI and automation builds, testing, documentation, and team walkthroughs.
Separately scoped if needed
Enterprise-grade custom software or major engineering, third-party subscriptions and infrastructure, travel, materially expanded SOPs or unrelated work. Month 3 partnership review can explore a next phase without changing the agreed four-month fee.